Tuesday, November 27, 2012

Interview Protocol


Basic/Introductory Questions

  • What are your names?
  • What is your relation to one another?
  • What is the name of your business?
  • What is the nature of your business?
  • How long have you owned your business?
  • Did you own any businesses prior?
  • Was your current business owned by anyone else prior to you? If so, for how long?
  • Do you sell any products that are exclusive to your business?
  • If yes, where do you sell them? In store? Online?
  • Do you sell any of your products through third party vendors? 
  • Would you ever consider using a third party vendor to sell your products?

Interview Questions

  • What is your relationship with the internet in regards to your business?
  • How often do you use the internet, search engines specifically, to find informations/products/etc for your business?
  • What is your success rate with using search engines for your business?
  • How accurate are your results? 
  • How specific are you with your searches?
  • Can you describe a time that you found your search engine results to be less than perfect? Can you describe a time they were completely wrong?
  • Why do you believe this happened?
  • What are your feelings towards this experience? 
  • Do you see any problems with this?
  • If you do not sell your product through a third party vendor, would you consider it? Would you only consider it online, or would you also allow a store to sell your product?
  • How would you feel if your vendor came up higher than you in search results than your business? Is any exposure good exposure or would it be taking away sales from your own business?
  • If one of your vendors was a larger company with more resources, do you believe that it is fair that they can pay in order to have their results come up higher than yours? How do you feel about this practice of search engine optimization?
  • If a local apartment community paid to have their results come up higher on search engines by highlighting local businesses, including your own, how would you feel about this? Keep in mind, the writers who are describing your business have little to no knowledge about the nature of your business. 
  • Would you ever consider paying someone to write web content for you in the manner of hyperlink-sensitive articles made specifically to make your website come up higher on Google (or other search engines)? 
  • Do you believe that just because a company has more money they are entitled to advertise more?
  • Should it be about quality of a product/company or how much money they have to spend on getting their results up higher? 
  • How often do you use social media?
  • Do you use any social media sites (Facebook, Twitter, Tumblr, etc) in order to promote your business?
  • How much business do you believe is brought in by utilizing these sites? 
  • How much of an emphasis do you place on maintaining your social media pages? 
  • Do you advertise in any other way outside of the internet? For example, do you ever use newspapers or paper advertising? 
  • Is word of mouth an important aspect of attracting new clients or customers to your business? 

Short Analysis Project


Shaggy Dog Stories are amusing, almost anecdotal, stories that center around the use of playful language and absurd situations in order to get a laugh. Stepping outside of the the idea that these stories only exist for a cheap laugh, we can begin to see that the stories are all successful in some way by following the basic rules of storytelling. By following the path of having a central character, having that character come into conflict with another character (or force) and then having that conflict resolved in some way, the authors of these stories are creating mini-tales that can be enjoyed without relying solely on the need for a humorous twist at the end. It is when the authors of these stories take the elements of classic storytelling (characters, confrontation/conflict, resolution, etc) and add in a touch of the fantastic, absurd and bizarre that they are the most successful. 
The stories analyzed come from a data set provided by Dr Chandler. There are five stories in this set. When I refer to a set of shaggy dog stories, it is these stories and only these stories to which I am referring. The stories are as follows:
Nate - a snake in the dessert
Friars - some friars get into trouble for selling flowers
Panda - a panda misunderstands his purpose
Friday - a deathbed wish
Chess - a local chess competition goes awry 
I will refer to these stories as either a whole (data set) or by one of these five names. There are a multitude of shaggy dog stories out there in the world, but these five are the only ones I am analyzing for this project. 
This data set was originally analyzed by Dr Chandler’s Research Class at Kean University, in which I am enrolled. We analyzed the stories based upon what elements made them humorous. A chart was completed by Dr Chandler and posted on her class blog. I have also used this chart in my research. While I am not focusing on the success of the humor in the stories per se, I still believe there is a correlation between the overall enjoyment of the story and the elements of fantastic storytelling that are presented. 
While coding the set of shaggy dog stories that I analyzed for this project I decided to break down the data in four ways. First, I created four categories out of the elements of classical storytelling. I began with characters, whether they be the central character or the antagonist. Next I had conflict and confrontation between the characters (or, in some cases, with a force of nature). Finally, I had the resolution, or the eventual outcome of the story. After looking over these categories I decided to add in circumstances as well. By adding this category I was able to cover not only the physical setting of the story, but also the level of absurdity surrounding the events.
I then decided to break these categories into specific codes that played with the idea of the “normal” versus the “outlandish.” For characters I decided to focus on which stories featured basic human characters and which stories utilized the fantastic idea of anthropomorphized animals or objects. I also added in a code for “stock characters,” or characters who only existed as their role. An example of this comes from Panda. This story features a panda, coded as an anthropomorphized/fantastic character, and a matire d’, who falls into the coding of a “stock character” because he has no discernible personality outside of his job title/city of origin.
Circumstances were coded in a similar way, breaking down the coding into either “mundane/normal” circumstances or “outlandish” circumstances. Conflict and resolution were the two categories in which I did not break down the codes, for I did not see any specific reason to do so.
After coding each story I was able to see which of the five shaggy dog stories that I analyzed had the most elements of both classic and fantastic storytelling.  For example, the story Nate featured the following elements:
    • Anthropomorphized Animal/Object
    • Outlandish Circumstances
    • Mundane Circumstances 
    • Confrontation
    • Resolution
As seen above, this story utilizes all the basic elements of storytelling, as well as the fantastic elements of an anthropomorphized character and outlandish circumstances.
The stories of Panda and Friars also had all of these elements present. The largest difference, and one that I had not initially factored in during my coding, was the length of these stories. Panda and Friars both were the lengthiest stories of the data set. They also were the ones that were best received on the chart composed by Dr Chandler.
In examining length, for a brief moment, it can be seen through the coding that a blend of classical and fantastic storytelling elements are beneficial to the enjoyment of a story, but that length seems to be the qualifying factor. 
To further this, the stories of Friday and Chess were both missing some of the basic and fantastic storytelling elements, and they were also incredibly short in length. This may show that an audience is less likely to enjoy a story of the sole purpose of its existence is for only cheap laugh. It seems that if the cheap laugh involves a more intricate web of storytelling, as is present in the Panda and Friars stories, that an audience is more likely to smile and groan simultaneously, rather than just roll their eyes.
In fact, the stories of Friars and Chess are actually quite similar in how they are structured. Both have few imaginative or fantastic elements. They involve regular people getting into a normal conflict and having that conflict resolved. The major difference, as pointed out above, is the length. The friar story tells the audience moe. The chess story leaves out everything except for the necessities for the end joke. It can be surmised, from this data, that the length of an “ordinary” story helps an audience to appreciate the resolution more. 
The Friday story is the least intriguing or successful according to the coding. There are no fantastic characters. Instead there are two stock characters that the audience must have some sort of previous knowledge about. The situation is also quite mundane. The entire story, which is quite short, lacks any kind of conflict and the final pay-off is minimal. This was the lowest ranking story on the chart. It seems that without any fantastic elements, without the basic storytelling tool of conflict and with no length to develop a story, an audience will not respond well. 
Overall, it can be assessed from this data that fantastic elements of storytelling are useful in an audience’s experience of them, but they are not the only important factor. Length and the basic storytelling tool of conflict are also incredibly important Further studies might examine these aspects in greater detail in order to get a better understanding of what makes shaggy dog stories work as stories and not just jokes. 

Best Version of Research Question

For my final project, which will be mainly focusing on the ethic of Search Engine Optimization (SEO) through the eyes of a small business owner (who I will be interviewing), I have honed my question multiple times.

The final question, which I believe I will get the most data for, is as follows:

"How might the ethics behind Search Engine Optimization affect small businesses? Will the growing trend of using SEO produce positive or negative results and does that mean that SEO should be regulated in some way?"

There are multiple layers to the question, but my main focus is on the role of smaller businesses in the era of Search Engine Optimization. I hope to shed some light on how smaller businesses will have to adapt with these trends.

My interview participants, a brother and sister who own a small business together, are avid users of the internet for both personal and professional reasons and will have a wealth of information about how they feel search engines work in regards to business.

Questions will center around the nature of the participants' business, how and where they sell their exclusive products, how often they use the internet to promote their business, occurrences where search engines have led them astray and the possible outcomes of battling larger companies that consistently utilize Search Engine Optimizers.

Tuesday, November 13, 2012

Blog 16

Due to the hurricane this blog post got pushed back and almost completely forgotten.

My plan to finish the short analysis project is to go over the data again, reexamine the codes and try to see if everything matches up perfectly. Then, I plan on rewording everything so that the right language is being used for it.

I am not having the best of times with this short analysis project, though I understand why we are doing it. With the hurricane, the larger project, and the blog posts I feel anxious and overwhelmed by everything that is happening in this course. This tends to happen when things start piling up after a week or so of missing school due to a natural disaster, of sorts.                                

Blog 15

After mulling it over and putting it through various filters and thought processes I have decided to tweak my research question a bit so that it  now resembles something like this:


"How do Search Engine Optimization (SEO) techniques utilize questionable business ethics in the way that it operates? Does this call for regulation?"

I plan on interviewing two small business owners for this project, as well as using additional data from a case that existed in this field. 

My hope is to shed some light on the ethics behind Search Engine Optimization and how it may wind up changing the way that the free market works. If business goes to the higher bidder on the internet, what does that say for those of us who have something amazing to sell but are getting pushed back to the fifth page of Google due to this techniques?