"How do Search Engine Optimization (SEO) techniques utilize questionable business ethics in the way that it operates? Does this call for regulation?"
I plan on interviewing two small business owners for this project, as well as using additional data from a case that existed in this field.
My hope is to shed some light on the ethics behind Search Engine Optimization and how it may wind up changing the way that the free market works. If business goes to the higher bidder on the internet, what does that say for those of us who have something amazing to sell but are getting pushed back to the fifth page of Google due to this techniques?
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